About us

A Story of Passion, Creativity & Timeless Beauty

Every great creation starts with a dream — and for the founder of by JAM Gioielli , that dream was born from a deep love for beauty, craftsmanship, and self-expression. What began in a small, cozy atelier tucked away in the charming streets of Rome, soon grew into an extraordinary journey of creativity that would stretch across borders — from Rome to Brussels, and eventually to Amsterdam.

Driven by an unstoppable passion to create jewelry that is more than just an accessory, the founder of by JAM Gioielli set out to design pieces that tell a story — jewelry that makes women feel effortlessly elegant, confident, and uniquely themselves. Every design reflects her personal vision: timeless sophistication with a modern edge, inspired by the rich beauty of Italian art, architecture, and the spirit of women everywhere.

With an eye for detail and an instinct for style, she surrounded herself with a talented team — true artisans who shared her vision and brought it to life. From carefully sourcing materials to crafting each piece by hand, their dedication transformed the founder's sketches into jewelry that feels like wearable art.

But her creative journey didn't stop there.

Inspired by the many different moods, styles, and stories of women, she launched two sister brands — each a new expression of her passion and creativity.

CANDY SWEET was born from her playful side — a joyful escape into a world of color, fun, and positivity. Jewelry here was about happiness, lightheartedness, and celebrating life's little pleasures with vibrant, candy-inspired designs.

Then came Jie's Studio — a more personal space, deeply connected to her love for storytelling, travel, and artistic exploration. This was where minimalism met boldness, where every piece carried memories of places visited, moments lived, and stories waiting to be told.

Together, by JAM Gioielli , Candy Sweet , and Jie's Studio reflect the founder's belief that jewelry is not just about fashion — it's about emotion, expression, and connection. Each brand carries a piece of her heart, her travels, her dreams — and most of all, her passion.

Today, what started as a small dream in Rome has grown into a creative universe — but the soul of by JAM Gioielli remains the same: a love for beauty, a respect for craftsmanship, and a desire to empower every woman to shine in her own unique way.